ABOUT NEW BREED
关于新物种
MISSION STATEMENT · 使命宣言
"New Breed is the Bleacher Report × Overtime × ESPN of China's youth sports ecosystem."
We are building China's premier bilingual sports and culture platform, a single destination for NBA, CBA, youth basketball, combat sports, extreme sports, and street culture. Our focus is youth athlete development, data-driven rankings, and elite scouting intelligence. We serve players, parents, coaches, and scouts across China and beyond.
我们正在打造中国顶级双语体育与文化平台，NBA、CBA、青少年篮球、搏击运动、极限运动及街头文化的唯一目的地。
COMPANY DETAILS
Legal Name (EN)
Shanghai New Breed Technology Co., Ltd.
法定名称 (ZH)
上海新族派科技有限公司
Registered
April 2025, Shanghai, China
Business Type
Technology & Media
Primary Markets
China, Greater Asia-Pacific
For additional company or partnership information, contact us. 如需了解更多公司或合作信息，请联系我们。
5 REVENUE LANES
五条收入赛道
Membership Community
会员社区
Free access to rankings, scouting reports, video analysis, and exclusive content for the entire community.
NB Store (Merchandise)
新物种商店
New Breed branded apparel, accessories and limited drops. Direct-to-consumer commerce with premium streetwear positioning.
Sponsorship & Advertising
赞助与广告
Brand partnerships, sponsored content, and display advertising. Targeted reach into China's 300M+ youth sports audience.
Event & Tournament Licensing
赛事授权
Licensing fees from tournament organizers using the NB platform for rankings, media coverage, and athlete management.
Data & Scouting Services (B2B)
B2B数据与球探服务
Selling aggregated athlete data, scouting reports, and ranking intelligence to CBA clubs, universities, sports agencies, and brands.