SPORTS x ENTERTAINMENT
运动与娱乐的碰撞
CBA All-Star Weekend Goes Full Concert Mode: Jay Chou Performs At Halftime
CBA全明星周末全面演唱会化：周杰伦亮相中场表演
For the first time, CBA partnered with a major music act for the All-Star halftime show. Jay Chou's 20-minute set was watched by 45M viewers online, dwarfing the game itself.
CBA首次与顶级音乐人合作全明星中场表演。周杰伦20分钟的演出被4500万在线观众观看，远超比赛本身。
2026-05-30Li-Ning x VAVA "Lotus" Collab Sells Out In 4 Minutes Flat
李宁 x VAVA《莲花》联名4分钟售罄
The most anticipated drop of Q2 2026: VAVA's signature pink-and-chrome colorway on Li-Ning's Badminton Series silhouette. Resale already hitting ¥2,800.
2026年Q2最受期待发售：VAVA标志性粉色与铬色配色在李宁羽毛球系列鞋款上呈现。转售价已达2800元。
2026-05-26Yi Jianlian's TikTok Dance Challenge Has 800M Views And China Is Obsessed
易建联的TikTok舞蹈挑战收获8亿播放量，全中国为之痴迷
Nobody predicted the retired NBA center would become the most-dueted athlete on Douyin. His deadpan "Retirement Dance" challenge has birthed thousands of fan recreations.
没人预料到这位退役NBA中锋会成为抖音上被duet最多的运动员。他一本正经的"退役舞"挑战催生了数千个粉丝仿拍。
2026-05-22Anta Signs Rising Boxing Star Wei Chen As Global Ambassador At 19
安踏签约19岁新星拳击手魏晨为全球代言人
The combat sports crossover with mainstream fashion brands is accelerating. Anta's bet on Wei Chen, before he's won a world title, is either genius or madness. We lean genius.
搏击运动与主流时尚品牌的跨界正在加速。安踏在魏晨未夺世界冠军前就下注，这要么是天才之举，要么是疯狂冒险。我们倾向于天才。
2026-05-18SNEAKER RADAR
球鞋雷达
Li-Ning NYFW Special
李宁纽约时装周特别款
¥1,280
Anta x NBA China Edition
安踏 x NBA中国版
¥890
Peak x Iverson Legacy
匹克 x Iverson传奇
¥650
VAVA x Li-Ning Lotus
VAVA x 李宁莲花
¥1,080
K-POP x SPORTS
K-pop与体育的跨界合作
aespa's "Supernova" was chosen as the official soundtrack for the 2026 China Figure Skating National Championships. Winter Kwon performed a full routine to the track, going viral globally.
aespa的《Supernova》被选为2026年中国花样滑冰全国锦标赛官方主题曲。Winter Kwon为此曲编排完整套路，在全球走红。
Jungkook's partnership with the China Super League as global fan ambassador brought a 340% increase in international social mentions for the league. His matchday vlogs hit 25M views each.
Jungkook担任中超全球粉丝大使，带动联赛国际社交媒体提及量增长340%。他的赛日vlog每期播放量达2500万。
Rosé appeared courtside at the China Open in a custom Yonex x YSL outfit that immediately dominated fashion search engines. She then announced a tennis lesson series with China's top female pros.
Rosé身穿定制Yonex x YSL套装出席中国网球公开赛，立即主导时尚搜索引擎。随后她宣布与中国顶尖女子网球职业选手合作网球课系列。