THE NEXT ONES ARE HERE. BE THERE FIRST.
New Breed is China's first national youth sports rankings and media platform. U11 to U19, boys and girls, a scouting network across 28 provinces, basketball to combat. We find the next ones before anyone else does. Partner with the platform their generation actually trusts.
WHY NEW BREED
FIRST
China has never had a national youth rankings system. Now it does. First-mover means every conversation about the next generation runs through surfaces we built.
TRUSTED
Published methodology. Committee consensus. Consent-gated coverage of minors. No pay-to-rank, ever. Parents, coaches and programs trust the board, and that trust transfers to the brands standing next to it.
NATIVE
One story, built natively for Douyin, RED, Weibo, WeChat, Bilibili and the platform simultaneously. Nothing repurposed, nothing translated after the fact. Content that belongs on the feed it lands in.
RANKINGS ARE NOT FOR SALE. THAT'S EXACTLY WHY THIS WORKS.
No partner, sponsor or advertiser can buy a ranking, move a player, or touch an evaluation. Ever. That firewall is what makes NB·X credible, and credibility is the only media asset that appreciates over time. You're not buying influence over the board. You're standing next to the most trusted surface in Chinese youth sports.
PARTNERSHIP LANES
FOUNDING PARTNER
Season-long anchor partnership across rankings drops, original series and live events. Category exclusivity available. Founding seats are limited; when the class is full, this window closes.
ORIGINAL SERIES & BRANDED CONTENT
Documentary-grade prospect features, tournament coverage and co-created series with your brand inside the story, not taped onto the front of it. Shot natively for every platform at once.
BRAND CONTENT STUDIO
Ongoing production and strategy for brands entering youth sports. Our scouts, our cameras, our platform instincts, working for your brand. Monthly engagement.
EVENTS, CAMPS & SHOWCASES
Co-produced camps, showcases and city events where ranked players and the next wave show up in person. Naming rights, on-site activation and content capture built in from day one.
SCOUTING INTELLIGENCE
Evaluation briefings and talent intelligence for clubs, academies and certified agents, built on the NB·X five-dimension standard. Strictly institutional. Strictly consent-compliant.
WHO WE WORK WITH
Sportswear. Beverage and nutrition. Gear. Tech. Culture. If your brand wants to reach the next generation before they're famous, talk to us.
START THE CONVERSATION.
Tell us your brand and what you want the next generation to remember. We'll bring the plan.
partnerships@newbm.ltd
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